I’m Rucha Makati.

Researcher. Problem reframer. Occasional abstract painter.

Rooted in cognitive and social psychology, I excel at bridging the gap between what people say and what they actually do—an essential area for impactful product decisions.

With over 10 years of experience in mixed-methods across AI, fintech, healthcare, and consumer retail, I have established and upscaled research at companies like Robinhood, DeliveryHero talabat, Innovaccer, Starbucks, and Curology, shaping products for millions of users

My Approach

The right research question matters more than the right method

Speed and rigor aren't opposites

The best insights make a room go quiet.