I’m Rucha Makati.

Empowering research with AI.
Problem reframer.

Rooted in cognitive and social psychology, I excel at bridging the gap between what people say, what they actually do, and why they do it, so you can make impactful product decisions.

With over a decade of experience in mixed methods across Agentic AI, healthcare, fintech, and consumer retail, I have built and scaled research practices from the ground up and helped teams create exceptional products that have cultivated a stable user base across the US and 8 Middle Eastern and North African countries.

For research consultancy, reach at Rucha@MatiResearch.com

60+

products shaped

100M

users impact

500+

studies led

Research services offered

Consistency over intensity.
How we live is more important than how long we live.
Don’t sell the idea you don’t believe in. Same goes for the products.
Will Ahmed on what success means:
“Success is being excited to go to work and being excited to come home.”
Working hard can look different, such as 1) thinking outside the box, 2) working longer on a problem, 3) doing the same thing for a longer time, and 4) focusing without distraction.