I’m Rucha Makati.

Empowering research with AI.
Problem reframer.

Rooted in cognitive and social psychology, I excel at bridging the gap between what people say, what they actually do, and why they do it, so you can make impactful product decisions.

With over a decade of experience in mixed methods across Agentic AI, healthcare, fintech, and consumer retail, I have built and scaled research practices from the ground up and helped teams create exceptional products that have cultivated a stable user base across the US and 8 Middle Eastern and North African countries.

For research consultancy, reach at Rucha@MatiResearch.com

60+

products shaped

100M

users impact

500+

studies led

The right research question matters as much as the right method

Speed and rigor aren't opposites

The best insights make a room go quiet

My Philosophy

Previously at

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Previously at *