I’m Rucha Makati.

Researcher. Problem reframer. Occasional abstract painter.

Rooted in cognitive and social psychology, I excel at bridging the gap between what people say, what they actually do, and why they do it, so you can make impactful product decisions.

With over 12 years of experience in mixed methods across Agentic AI, healthcare, fintech, and consumer retail, I have built and scaled research practices from the ground up and helped teams create exceptional products that have cultivated a stable user base across the US and MENA.

For research consultancy, reach me at Rucha@MatiResearch.com

60+

products shaped

100M

user impact

500+

studies led

The right question matters more than the right method

Speed and rigor aren't opposites

The best insights make a room go quiet

My Philosophy