Hi, I’m Rucha Makati.
Empowering user research with AI.
Rooted in cognitive and social psychology, I excel at bridging the gap between what people say, what they actually do, and why they do it, so you can make impactful product decisions.
With over a decade of mixed-methods experience across Agentic AI, healthcare, fintech, and consumer retail, I have built and scaled research practices from the ground up and helped teams create exceptional products that have cultivated a stable user base across the US and 8 Middle Eastern and North African countries.
For research consultancy, reach out at Rucha@MatiResearch.com
My philosophy
Consistency over intensity.
How we live is more important than how long we live.
Will Ahmed on what success can mean:
“Success is being excited to go to work and being excited to come home.”
Working hard can look different, such as 1) thinking outside the box, 2) working longer on a problem, 3) doing the same thing for a longer time, and 4) focusing without distraction.
Don’t sell the idea you don’t believe in. Same goes for the products.
Previously at
Previously at
