Researcher. Problem reframer. Occasional abstract painter.

Rooted in cognitive and social psychology, I excel at bridging the gap between what people say, what they actually do, and why they do it, so you can make impactful product decisions.

With over 12 years of experience in mixed methods across healthcare, fintech, AI, and consumer retail, I have built and scaled research practices from the ground up, conducted over 500 studies, and helped teams in creating exceptional products to cultivate a stable user base.

Now independent and available for projects.