Researcher. Problem reframer.

Rooted in cognitive and social psychology, I excel at bridging the gap between what people say, what they actually do, and why they do it, so you can make impactful product decisions.

With over 12 years of experience in mixed methods across Agentic AI, healthcare, fintech, and consumer retail, I have built and scaled research practices from the ground up and helped teams create exceptional products that have cultivated a stable user base across the US and 8 Middle Eastern and North African countries.

For research consultancy, reach at Rucha@MatiResearch.com