I’m Rucha Makati.
Empowering research with AI.
Problem reframer.
Rooted in cognitive and social psychology, I excel at bridging the gap between what people say, what they actually do, and why they do it, so you can make impactful product decisions.
With over a decade of experience in mixed methods across Agentic AI, healthcare, fintech, and consumer retail, I have built and scaled research practices from the ground up and helped teams create exceptional products that have cultivated a stable user base across the US and 8 Middle Eastern and North African countries.
For research consultancy, reach at Rucha@MatiResearch.com
60+
products shaped
100M
users impact
500+
studies led
The right research question matters as much as the right method
Speed and rigor aren't opposites
The best insights make a room go quiet
My Philosophy
Previously at
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Previously at *