My portfolio showcases an impressive track record of shipping 65+ successful products, informed by over 500 studies, and of shaping 4+ research teams from 0 to 1.

I secured investor confidence by translating complex user needs into actionable product roadmaps, and contributed to Robinhood (32B) and Delivery Hero’s talabat (10B) IPOs

These encompass multiple expert interviews, surveys, usability studies, JTBD studies, focus groups, journey mapping, diary studies, and contextual inquiries.

After delivering actionable insights, I conduct actionable workshops, where I help data, design, and product diverge and then converge on solutions, taking a balanced user-business approach. .